PORTFOLIO
PORTFOLIO
Hi, I’m Tayla — a creative Graphic Designer, Content Creator, and Art Director based in Sydney & London.
I’m a designer, art director, and brand storyteller with an instinct for turning ideas into striking visual worlds. My work isn’t just about making things look good — it’s about making them feel unforgettable.
TAYLA HARTE
Designer & Creative Director
GLASSHOUSE FRAGRANCES
CIRCA
THE ICONIC 
My creative world sits at the intersection of storytelling and design. Over the past eight years, I’ve shaped campaigns for luxury fragrance houses, directed shoots across global markets, and designed award-winning print. My process is intuitive yet intentional — led by moodboards, fuelled by collaboration, and grounded in a refined editorial sensibility.
I thrive in fast-paced environments, love a good creative brainstorm, and believe the best work happens where bold concepts meet sharp execution (and maybe a great playlist in the background).
What I do
From concept to completion — I lead creative direction for brand campaigns, including casting, styling, shoot direction, and rollout across digital, retail, and global markets.
Art Direction & Campaigns
Graphic Design
Expert in digital and print design — from social media, web, and EDMs to packaging, POS, and large-scale visual merchandising guidelines.
Content Creation
Social-first, trend-aware, and fashion-forward content designed to stop the scroll and elevate brand storytelling.
Creator of an award-winning book, with a sharp eye for typography, layout, and timeless design.