MID-WEIGHT GRAPHIC DESIGNER | NOVEMBER 2019 - CURRENT
Example of work:
Digital Work:
Everything on both Glasshouse Fragrances & CIRCA’s website is my work from, Product & lifestyle imagery, Homepage banners & Pop Up notifications.
Glasshouse Fragrances: https://www.glasshousefragrances.com
CIRCA: https://circa.com.au
POS Booklet:
https://www.dropbox.com/s/xkrmfcfzzgjd8e8/GF_Brand_Catalogue_USA_A4_Final_Digital%20Only_Spread.pdf?dl=0
https://www.dropbox.com/s/jp5zr40jeabo9hk/GF_X22_Crownbooklet_V2_OLT_Print.pdf?dl=0
Day-to-Day:
Managing workload across two brands; Glasshouse Fragrances and CIRCA. Managing workload, deadlines & expectations from different regions; AUS, NZ, USA, UK & China.
Working closely with other departments to meet all deadlines. Creating all digital collateral such as EDMs, Social Assets, E-Commerce banner, E-retailer assets.
Creating all print collateral such as POS, Transparencies,
Brand Guides, Visual Merchandising Guides. Retouching when needed; product, campaign imagery.
Packaging Design. Working with Creative Directors / Art Directors / CEO’s from start to finish - Campaign concepts, packaging, photoshoot, digital & print roll out to launch.
Creating Visual Merchanding Guidelines, Brand Guidelines for B2B stores to align with current and upcoming product launches.
Working with collaboaration brands such as Peter Alexander, David Jones, Camilla, TigerLily, Sephora.
Managing image rights with all campaign and product images. Briefing external comapnies with product imagery, campaign direction and packaging.
Testing, building assets/banners for Glasshosue Fragrances & Circa’s website.
AUSTRALIAN BRANDS ALLIANCE - CALLI THE LABEL, TUSSAH, THE FATED, BWLDR, DAMSEL + SILK
MID-WEIGHT GRAPHIC DESIGNER | JANUARY - JUNE 2019
- Creating exciting, colourful & creative content for seven fashion brands, used for social media content, EDM’s, website content & marketing material. Responsible for developing & creating both digital and print design for a range of print, online campaigns & advertising.
- Copywriting for creative content & social media scheduling on Instagram, Facebook and Linkedin
- Creating monthly reports using SEO, Google AD words & Social Media Campaigns.
- Support and drive all marketing-related projects, with a focus on internal & external written communications. - Designing digital & print collecteral eg; EDMs, Brochures, website banners & imagery.
- Managing and allocating work to interns and other members of the team.
- Resizing, retouching lifestyle and product imagery ready for The Iconic website & E-Commerce platform.
AGENDA - EMPOWERING AUSTRALIAN WOMEN 2019
The Agenda Book is a 120 page black and white book which celebrates empowering Australian Women. In collaboration with Harte International and Sandra Sully from Channel 10. The collaboration was to begin a movement to inspire Australian women of all ages to pursue their dreams, dream big and always believe in themselves.
Agenda was brought to life with the design of a dynamic yet sophisticated logo and a time-less, classy colour palette. Agenda is filled with 15 amazing women who’s life story would help inspire and drive women of today.
Designing the layout and collaborating with so many empowering women has been an absolute highlight of my work.
Whilst working freelance for the Hyatt Regency Sydney for 8 months, creating a monthly In-Room Dining book to go out to all guests within the hotel.
Within the book talks about upcoming events, promotions, what’s happening around the hotel and everything on the In-Room Dining menu
Branding - Harte International
An innovative International Event Management Company that delivers the extraordinary when planning any special occasion. From Corporate/Bespoke/Gala Events to Product Launches, Conferencing, Concerts/Entertainment, Corporate Golf Events, Sports Management & the odd celebrity wedding or two; there is little that is out of the realms of possibilities for this global entity.
Harte International rebranding was created to modernise and recreate their unique bespoke international company. The Harte International logo was born through negative spacing and modern typography - designed for social media, website, business cards, stationary packs and signage.
My experience as a Graphic Designer began working for Carra Lee Collective, an active wear and fashion boutique and e-commerce store, which has also lead me into social media management and digital campaigns.
Here are some examples of my work with Carra Lee Collective
As one of this generation’s most anticipated professional boxers, Liam Wilson is the fastest, strongest and most explosive athletes to hit the pro stage this decade. Liam charms the crowds with his clean cut, humble nature and raises the roof when he reins hell on his opponents.
Custom Design:
Website | Branding | Social media Content | Photography | T-Shirt design | Flyer
View his website - https://www.liamwilson.com.au
Fitness enthusiast and founder Jessica Clark needed a brand that would support her edgy, energetic yet elegant fitness coaching lifestyle and take her business to another level. She wanted a brand that was edgy, elegant and timeless.
The JC Fitness branding was created to inspire women of all fitness levels to let health and fitness take over their life to help them reach all goals. From business cards, branding, social media, flyers and coming soon website was born.
Over the past 22 years, The Classic LifeStyle Magazine has enjoyed significant growth on the International stage. What was initially a very modest 16-page corporate booklet, has now become a stunning 300-page coffee table publication, showcasing some of the world’s leading luxury travel destinations, restaurants, brands & technology. The success of the Classic has been based around its strong corporate relationships and its very unique editorial contributions.
In this year’s 2019 Classic Lifestyle Magazine we celebrate the ‘Champagne Edition’ by travelling to one of the world’s largest champagne producers and prominent champagne house, Moet & Chandon in Epernay, France. We are also thrilled to include a photographic legend on our cover. Graham Shearer has over three decades graced the covers of the world’s leading fashions magazines and this year, we celebrate Graham’s Underwater Exhibition that beautiufully complements the effervescence necessary to showcase our Champagne Edition.
Design services: Content writing | Social media management | Website design | Layout and design of the book
Tayla Harte.com was created to take her love for travel, food & lifestyle to a new level by designing a brand that described her personality, creativity and wittiness to the next level. Through the use of creating an illustrative logo to portray who she is as a person and her passions.
Branding, website design, social media management and business cards were created to help her brand come to life.
